Designing a brand zone

The brand zone is a rack decorated in a corporate style with goods of the same brand. It helps to distinguish products against the background of similar products, attract the attention of buyers and encourage them to buy. Such racks are also often called shop-in-shop. They are most often found in retail outlets: cosmetics and electronics stores, shopping centers, etc. In addition, they are used at thematic exhibitions.

Advantages of using branded zones

Designing a brand zone to order instead of using standard showcases is of undeniable importance in promoting the product and forming a loyal attitude towards it. There are a number of reasons that will convince you of the effectiveness and feasibility of creating a brand zone.

• 1) Instant attention. Thanks to the corporate design and original design, the buyer will not wander around the store for hours in search of the right product, but will quickly distinguish branded areas from others, even in an unfamiliar store. Thus, the design of the brand zone on a subconscious level forms a feeling of care of the manufacturer for the client, and, as a result, a positive attitude towards the brand.
• 2) Access to a large audience. Product placement in popular multi-brand retail outlets with an intensive flow of customers is the most affordable, fast and effective way to win new customers. But there is also a reverse side - high competition among goods of the same category. Designing brand zones in Kyiv and other cities helps to win a "place under the sun" - that is, in the minds of buyers. Competent presentation of goods will contribute to immediate and delayed purchases, permanently increase sales.
• 3) Arrangement of accents. To distinguish a brand from others is the primary task of a "store in a store", but not the only one. It can also be used to emphasize specific products of the company, highlighting them against the background of other products. This method is especially relevant for the promotion of new products. Competent placement on exhibition stands and decorating shelves with new products will help to interest the buyer and encourage him to try an unfamiliar product.

What materials are used for the brand zone?

To achieve a positive effect, it is important to competently create a brand zone design at a favorable price. There is little to surprise Kyiv and other megalopolises, but the specialists of the outdoor advertising production company Kaplun Global constantly prove the opposite. We develop truly original and attractive showcases of any format. We use modern techniques and materials in our work:

• 1. Light elements. Emphasis is placed on goods and they are literally presented in a favorable light.
• 2. Advertising columns. Attract more attention due to non-standard height and shape. They are used as additional space for posters and other advertising materials.
• 3. Three-dimensional letters and figures, as well as exhibition stands to order from Kaplun Global. They look stylish, modern and noticeable. Great format for a title or tagline.

Exhibition structures can be of the most different formats. A fashionable brand zone in a laconic, strict style or a fantasy showcase in the form of a fairy-tale castle, static or mobile structures made of wood, acrylic or metal - we will help realize any idea!