Steles and pylons

There are a huge number of areas where pylon, Pillars and stele can be used: gas stations, cinemas, business centers, roadside hotels, shopping centers and much more. These are free-standing advertising media that differ in size and shape. Ceilings are the largest, suitable only for external design. Pylons are compact and can be used indoors. Pillars are a modern multifunctional subspecies of pylons. Regardless of the physical parameters, they all perform approximately the same function: draw attention to the object, guide and inform the consumer.

Types of advertising walls

An advertising stele is a high (from 3 to 30 meters) structure that is installed near a building or at a short distance from it, most often by the road. The basis for it is a frame made of profiled pipes. In the production of advertising walls, they are sheathed with acrylic, cellular polycarbonate or composite and pasted over with a film with an image. Installation of advertising ceilings is carried out on a concrete foundation. In addition, the installation is illuminated with LEDs from the inside or spotlights from above. Illuminated signs and neon letters are also used for this purpose.

What are the steles?

Based on the purpose and functionality:

- Navigation stele. It is used as a visible, bright landmark. Having placed it in places of concentration of pedestrians and motorists, you can direct consumers to an object located far from the road. This group includes, among other things, a stele indicating settlements (not to be confused with a road sign!), which is installed at the entrance to the city.

- Information stele. In addition to the company's logo and name, useful information is placed on such media. For example, fuel prices or a list of companies represented in the business center.

- Imidzheva. It serves as a kind of "vertical stand-alone sign". It attracts attention, emphasizes the status of the organization. The production of advertising walls of such a plan should be entrusted to experienced specialists who will be able to develop a presentable and unique design.

By size:

- Small-sized - from 3 to 6 meters.

- Large - from 7 to 30 meters.

By form:

- Flat - simple and concise, affordable, quick to execute.

- Rounded - a more complex and advertising design to manufacture. The stele of a streamlined shape looks spectacular and stylish.

Types of advertising pylons

Advertising pylons can be no more than 2.5 meters high. The structure consists of a metal frame fixed to the foundation and a box made of acrylic, plastic or other materials.

The main purpose of such carriers is navigation. They inform about being in the vicinity of one or another object, help to navigate inside the building. Also, pylons are excellent for PR of goods and services.

Advertising pylons differ, first of all, in their location:

- External. They are placed in pedestrian areas, at the exit from the subway, in parking lots, near shopping centers, cinemas, business centers, etc.

- Interior. Used inside buildings. In addition to shopping and business centers, they are in demand at airports and train stations.

Forms of advertising pylons

Today, you can buy an advertising pole at the best price in various versions. In addition to standard rectangular or oval designs, it is possible to develop a product of any shape, including in the form of a company trademark or other non-standard shape.

Type advertising surface pylons are divided into:

- City lights - a standard one- or two-sided box with a static image, with or without illumination.

- Scroll mechanisms - one- or two-sided design with rewind surfaces.

- Pillars - a static or rotating pedestal with several information areas (more details below).

Types of pillars

According to research, indoor and outdoor pillars can most effectively attract the interest of young consumers. Therefore, it is actively used to promote brands whose target audience is youth. Including, it is advisable to use them in cinemas, gyms and entertainment centers.

There are two main pillar formats:

- A static three-dimensional cabinet with an unchanging image. Dihedral convex or trihedral concave pillars are most often used.

-- Volumetric Pillars with four faces, rotating. The most popular format. Causes interest due to illumination, smooth rotation. Will it be allowed to place banners of several brands on the same site, because rotating ceilings are convenient to use for decorating shop windows, facades and the interior of shopping centers.

The advantages of using advertising pylons, pillars and steles

The decision to buy pillars, steles and pylons will be strategically correct in terms of promoting your business. These media have a number of unique features that contribute to their effectiveness:

- Each design attracts the attention of potential customers due to its physical parameters. The main advantage of the ceiling is its large dimensions, due to which the installation is visible at a great distance and in conditions of limited visibility. Pylons are effective due to the fact that they are placed in places of mass gathering of people, and the information on them is at the level of the consumer's eyes. Pillars are attractive with a non-standard format: rotating bollards automatically catch the eyes of passers-by.

- Due to the use of illumination, external media work around the clock and ensure increased attention of the audience.

- The laconic and modern format of pylons and pillars organically fits into the urban environment and is therefore positively perceived by people.

Where to order pillars, pylons and stele for advertising in Ukraine?

Pylons and ceilings are technologically quite difficult to manufacture. Given the large dimensions and location on the street, the wall for outdoor advertising should be made of impact-resistant, wear-resistant materials, be securely fixed and serve as long as possible. Requirements for pylons are no less strict, because they are located in places of concentration of pedestrians and can be subjected to frequent mechanical impact. Design is also important. Advertising effectiveness and brand loyalty depend on it. These are the main reasons why the production of outdoor advertising in Ukraine should be entrusted to Kaplun Global professionals. We manufacture advertising stele in Dnipro at our own production facility. We develop a design from scratch, confirm the project with the city authorities and give a guarantee for all products. We calculate how much the ceiling costs and the terms of production individually. We will choose the best option for any budget.