Store window design

The shop window acts as a preview: it introduces visitors to the assortment, price policy, new products and Sale. Competent design of shop windows in conjunction with the design of entrance groups and facades, as well as the production of brand zones and the production of exhibition stands will help to distinguish the store from competitors, interest the buyer and motivate them to come inside. Therefore, it is important to think over every little thing: informational message, general style, materials, window decoration. A harmonious and eye-catching picture behind the glass, attractive promotional offers can encourage a person to make a purchase, even if he was just passing by. And there is no sorcery here - only commercially proven and creative design of shop windows!

Types of design of trade windows

The project of advertising and artistic decoration of shop windows is developed taking into account many factors. First of all, you need to consider the specialization of the store. Colorful colors, a large number of details, and original elements are welcome in the design of a children's store window, while the design of a women's clothing store window should be concise, stylish and aesthetic.

The second point that needs to be taken into account is the need to constantly update the exposure. Seasonal decoration of shop windows is relevant both for holidays and at other times. For example, window decoration by March 8 can attract many new visitors and highlight your store. 3 The use of symbolic attributes (snowflakes, yellow leaves, flowers, Christmas decorations, etc.) increases the degree of interest and attention. It doesn't matter if it concerns window dressing of a grocery store, a tea shop, or a cosmetics boutique. Advertising related to promotions and sales is also temporary. Even the navigation elements, logo and signage should be changed periodically to keep up with the times and maintain the interest of customers. This explains why window display advertising is done using materials that can be easily replaced and dismantled.

An important factor is the fact that the cost of designer display cases from Kaplun Global is as profitable as possible.

What is most often used for advertising behind glass?

- Applications from colored self-adhesive film. The material is distinguished by an affordable price and a colorful palette, double-sided color coating, high resistance to burning. Cut out the desired text message ("discount", "promotion", etc.) or an ornament from a sheet of film. Ready-made parts can be easily applied to a degreased surface and then, when necessary, removed.

- Volumetric letters and figures. Store window decor using letters with or without illumination makes the display more attractive and stylish. Such details look modern, photogenic and give a lot of space for creativity: you can use the letters to lay out the name of the store, a slogan, etc.

- Neon signs and light boxes. Additional lighting helps to increase the attention of buyers. In addition, light boxes with a name or logo look stylish and presentable. Especially if their design is combined with roof signs and other advertising elements.

Where to order window display advertising in Ukraine?

Specialists of the outdoor advertising agency Kaplun Global produce a complex design of a shop window for any budget. We develop the design of shop windows from scratch and work with ready-made layouts of advertising elements. We constantly strive to create a truly original display window design that helps our customers attract more customers and increase sales.

All products are made in-house using high-quality materials from proven companies. We ship finished products all over Ukraine. In Dnipro, you can order rolling film, installation and production of light boxes and other advertising structures. The price of design of shop windows and terms of execution are discussed individually.