Many novice businessmen are interested in the secrets of outdoor advertising, which can create conditions for the successful distribution of goods and services: the secrets of designing signs, advertising walls, branding of transport, etc. This usually involves ad design, messaging, color scheme and other technical aspects. Do not forget about the creative side - without memorable advertising, the campaign will be a failure. Kaplun Global specialists make advertising signs for many companies. A composition is created based on marketing goals, budget and special requirements of the client.
Secret #1. Literacy of messages
Even the most beautiful advertisement cannot attract the attention of potential customers if there are spelling mistakes in it. Of course, with the change of spelling in Ukraine, it is possible to use the old norms, but there are always gross defects. Similarly, with other languages. The rules for creating outdoor advertising provide that the customer and contractor will read all the inscriptions on the mock-up of the billboard or banner before production.
Secret #2. Banners are needed by customers, not for decorating the city
Advertising is used to attract the attention of potential customers, so the banner should be minimal - only information that can be used immediately. The font should be readable, and the color scheme should be as simple as possible - dark letters on a light background. The use of a company color scheme is also allowed.
Secret #3. Brevity of information
There is a minimum of text on any shield or banner. It must be read quickly - within three seconds maximum. This will not allow drivers and pedestrians to be distracted for a long time to watch. How to make good outdoor advertising in the conditions of a big city - just publish the company's slogan (if there is one), abandoning explanatory texts.
Secret #4. No fine print
Billboards and banners are designed to be read on the go, and such products are usually located at a height, which makes it impossible to see small details. Explanatory texts should be in booklets with a description of the benefits, and outdoor advertising is designed to attract attention.
Secret #5. Correct choice of color scheme
The best outdoor advertising design involves more than just using a corporate color scheme. It is necessary to consider the time of year in which the advertising design will be used. This will not allow the colors on the shield or banner to blend in with the sky, leaves and other objects in the background. Reading should be optimal regardless of the season. At night, advertising can be illuminated, if this is provided by the design of the sign.
Secret #6. Mandatory involvement of professionals
Regardless of the number of details, outdoor advertising should only be created by professionals. They can withstand the style of the customer's company, create text content, and place graphic elements on the background. Copywriters, photographers and other specialists work together with the designer. Outdoor advertising agency Kaplun Global will help in the arrangement of a banner or a signboard, which will not only be remembered, but also identify the person who offers services through advertising.
Secret #7. One contact
If you want to know how to make outdoor advertising effective, choose one of the contacts. A potential client who saw the message on the street will apply for it. You should not overload contact data, as well as the text component. One phone number or address on the Internet is much easier to remember without the need to write it down or take a photo.
Secret #8. Rejection of collages
In order for the potential customer to remember the essence of the message, you should not abuse images and contrasting colors on the background. The effective design of outdoor advertising assumes that one photo or picture is enough to reinforce the message that the customer wants to convey.
Secret #9. One message per shield or banner
How to create an effective ad design with minimal text? Place one or two offers that reflect the essence of the advertising campaign. Combined with a minimal design, it will have a greater effect. Having a whole series of similar shields, but with different messages, can attract more attention.
Secret #10. An "empty" background is better
At least half of the space used by outdoor advertising must be filled with text. It is enough to have a background - filling in 100% can only repel a potential buyer of goods or services. What else to learn from design for outdoor advertising if you are interested in more subtleties? There is always an opportunity to communicate with professionals who will design your banners and shields.
