Since ancient times, neon has been used to improve the effectiveness of advertising in the dark, entire cities such as Las Vegas glowed with neon, luring potential visitors with original and bright light. LEDs replaced neon and diversified the choice between the offers of the advertising market. You can increase your competitiveness at night by clearly illuminating your facade.
The main goal of advertising remains the maximum reach of the audience, and taking into account all the parameters and characteristics of advertising, it is necessary to take into account the operating time of the outdoor sign. For effective work, it is recommended to use backlit advertising, such advertising will work for your business 24/7. For night decoration, it is better to use light structures. Neon or LEDs are popular, which is better for signs and how to use them correctly, read in this article.
Features and advantages of LED lighting for signs
Neon or LEDs for advertising signs can be used in various situations, let's consider the advantages of LED outdoor advertising.
- Saving. Undeniable and profitable side of the choice in favor of LEDs;
- Safety, from the possibility of a short circuit with subsequent explosions and fires;
- The energy consumption of the LED power supply should be taken from 12 volts;
- Durability and strength, as well as resistance to external factors;
- Does not require constant maintenance.
The unpretentiousness of LEDs in the use for outdoor signs is definitely another advantage, which is better neon or LEDs for signs can be determined based on financial capabilities, the requirement for the location of the sign, the purpose of advertising and other characteristics.
LEDs are more popular among the majority of advertising customers, today another offer appeared on the market, you can order a light sign with diodes brighter, which is not inferior in brightness to neon.
Advantages of neon lighting
If the question arose, which is brighter neon or LEDs, then neon lighting definitely wins in this regard. The main advantages of neon signs include:
- Noticeable cheapness. This is an important factor for many entrepreneurs;
- Durability;
- Light is soft and evenly distributed along the length of the tube;
- Neon light adds a special atmosphere to advertising and looks more advantageous at a close distance.
Making neon signs is an older practice, but despite this, their popularity is still stable among those interested. Emphasize the aesthetics of the building, set the image of your business, decorate both the facade and the interior of the building in an original way, all these possibilities are provided by neon signs.
You can use neon lighting both independently and together with the addition of three-dimensional letters or flat advertising banners. In any case, a harmoniously selected color, size and design can increase the advertising rating of an institution or company.
What to choose?
In the end, why choose neon signs or LED signs, how to choose the right type and design of the structure, is for the customer to decide. When choosing, it is important to consider:
- Size of the desired structure;
- Environment and environmental conditions;
- Required level of lighting;
- Additional parts of the structure are provided in the design.
There are many factors that will have to be faced. Determine what is more important, cheapness or safety, brightness or durability. Experts at Kaplun Global will help you choose the best option for an illuminated sign.
