Types of outdoor advertising are different. It is distinguished by the number of formats and types. And this is a cool advantage for those who seek to use the most optimal options to promote their brand, company, services or products. A huge selection provides an opportunity to work with each segment of the target audience and organically adapt to each specific goal.
All outdoor advertising media can be clearly divided into:
- - stationary, which are located on separate parts of buildings (facades of buildings) or structures specially erected for this purpose - they can be determined by the presence of their own territory;
- - temporary – placement temporarily for a short period of time and most often created to notify about some events and activities.
In this article, we will talk about numerous types and features of outdoor advertising.
Outdoor advertising formats
Despite the fact that the ideas of outdoor advertising can be extremely diverse, they all fall under a fairly clear classification. At the same time, more and more new varieties are appearing, which allow implementing more and more effective directions of advertising activity.
We will consider the most common types of outdoor advertising with examples.
Billboard, bigboard
The most popular option, which is placed on large shields along the tracks. The size of the shields is 6x3 or 3x6 meters. More rare sizes: 4x3 and 3x12 meters. They can be placed on the facades of buildings, provided with special lighting.
Citylight
Special design, installation in places of active human flows or near roads with active traffic. The dimensions are 1.2x1.8 m. Pillars and pylons can be considered special cases of these products. The first are distinguished by the presence of a special "cap".
City boards
Differs in larger dimensions - 3.7x 2.7m. Equipped with internal lighting.
Lightbox
A light box that is used as a sign and can have different shapes. You can also buy light boxes for window decoration. Due to their similarity with citylights, they are often confused. But they are designed for different purposes. This must be taken into account when deciding which outdoor advertising to choose.
Scroll
Structurally, it is a city board, which contains up to 8 advertising posters. They replace each other after a certain period of time using the scroll mechanism. The size is 2.7x3.7 m.
Prismatron
Equipped with a mechanism that works on the principle of blinds. It consists of long triangular prisms, on each side of which fragments of three different images are applied. When turning all the bars, the picture changes completely. The dimensions are 3x6 or 6x3 m.
Megaboard
Also called Unipol, supersite, superboards. These are large-format shields installed on a high support. This allows you to reach a larger number of potential consumers. The dimensions can be different: 15x5 m (supersite), 12x5 m (Unipol), 12x4 m, 12x3 m. 2 or 3 working surfaces.
Brandmauer
Refers to types of advertising on buildings. It is a metal structure with a stretched net or vinyl material. These are carriers of advertising images. sizes vary. Illumination is provided by external lights.
Arch
It is installed above the road. Like the previous external types of advertising, it differs in relative freedom in size - they depend on the width of the roadway.
Stella
It is located along highways and roads. Indicates the location of HoReCa enterprises, companies and enterprises. Sometimes they are installed near the entrance to the office.
Constriction
Stretches over the roadway. The principle is similar in the arch, but here, apart from fasteners for the banner, no constructions are needed.
Media facades or video screens
These are digital advertising designs that display flash banners, graphic files, or video ads. The range of content can be very diverse. The carriers themselves are durable, strong and reliable. This is a very promising direction, which is characterized by the convenience and speed of changing content. And the ability to do without assembly/disassembly leads to cost savings.
After reading this description, you will know how to choose the right outdoor advertising for each specific case. If there are difficulties, contact an outdoor advertising agency that provides professional services. Experienced specialists will help with the choice and give the necessary advice. Sometimes clients ask to make a brand wall, and a more optimal solution is the production of three-dimensional letters. Professionals know how to quickly understand the situation and find the best option. Therefore, it is better to contact them before choosing outdoor advertising.
The main principles of outdoor advertising
Professional designers and marketers give the following advice on outdoor advertising:
- Informativeness – try to include a maximum of the necessary information in a minimum of text. Each word must convey a clear meaning.
- Image quality – printing should be of a high level, without any defects, bifurcations, pixels, etc.
- Contrast and visibility – always consider the environment. The way your ad stands out against the background of the context depends on whether it will be noticed.
- Varieties and untidiness are prohibited. A minimal set of colors and fonts is welcome. A potential audience should not have a tear in their eyes.
- Call to action. There must be motivation, encouragement. After reading your message, a person should understand what actions he should take to achieve the desired result.
- Appropriateness of the topic, timeliness, relevance. Instead of an "eternal" poster and 70% discounts, which causes banner blindness in the audience in winter and summer, it is better to regularly post the following: Only today - promotion 1+1=3. You buy 2 things, the third is a gift. Be sure to buy before 20.00!
- There should be originality, but in a moderate amount and not to the detriment of comprehensibility.
Using these principles of outdoor advertising, you will achieve the expected effect. They can also be used for car branding and such advertising will also more effectively attract new customers to your business!
