Sign is recognized as one of the most popular and effective types of outdoor advertising. Banners and other elements of the advertising campaign are best suited for small shops, but for large retail chains that want to fight the competition, signs are an important element.
With the help of a signboard, you can effectively and originally inform a potential consumer about the presence of a retail outlet in a specific place. The benefit of signs is that they interest the client with a bright, memorable appearance. Constantly growing competition determines the widespread placement of various advertising products, including signs. However, before ordering the production of any type of outdoor advertising, you should clarify which signs in Dnipro and other cities of Ukraine require or do not require approval.
According to current legislation, if an element of street advertising does not fit into the criteria offered for a sign with information, it is considered advertising and, accordingly, requires a permit to be installed. If the carrier is defined as informational, it does not need registration and you can limit yourself to passport registration.
It is possible to determine whether a sign is advertising based on several criteria. A sign will not be considered advertising if it has:
- the name of the company, which coincides with the one specified in the guidance documents;
- signs of goods and services provided by the enterprise, as well as the type of activity;
- The company's working hours.
In addition, the following should be taken into account when placing advertising media:
- it must be placed inside or outside the premises belonging to the company;
- not to be set above the 1st floor, or it must be a floor belonging to the enterprise;
- can be placed near the entrance, if the entrance is not from the street.
When ordering the production of roof signs, neon facade signs or other types, consider that the location of this type of advertising on the roof automatically makes it an advertising sign. Based on the totality of all components of the current legislation, it is possible to determine whether it is necessary to coordinate the sign with the competent authorities.
Where to apply for approval of signs in Dnipro?
ДIn order to prevent getting into an unpleasant situation, especially for those who have only decided to open a new business, it is better to entrust the production and placement of advertising signs and information boards to proven professionals. Often, one small detail added to the sign due to ignorance or mistakes can be the reason for the imposition of significant sanctions from the regulatory authorities. In addition, such a structure will have to be dismantled in the specified time period.
Firms specializing in such services know exactly what can be placed on such advertising media and perform design layouts in accordance with the requirements of the law on advertising in force in Ukraine.
Specialists of the Kaplun Global company know which signs are allowed and all the nuances of the advertising industry. If necessary, they will organize the coordination of signs according to the design code of the city of Dnipro and provide the necessary assistance.
