Are you opening your own business: grocery store, restaurant, cleaning, cosmetic company or fitness center, and want to attract as many customers as possible? In this case, you should seriously think about what color to choose for the sign of your institution. In fact, tones affect the human psyche much more strongly than it might seem at first glance. This fact is confirmed by real research. Therefore, it is worth choosing a combination of colors in advertising, especially carefully, having first studied the issue yourself, and better, consulting specialists. One mistake can destroy the reputation of the entire brand and reduce sales to a minimum.
Beginner designers often choose outrageous colors that attract customers. On the one hand, they catch the eye and provoke emotions, but on the other hand, they serve as irritants to the nervous system, stimulators of aggression and tension. Having seen a signboard, clattered with various symbols and signs in a bright design, the probability that a person will subconsciously feel pressure from the outside, and accordingly close and try to protect himself from any incoming offers, only increases. In professional activity, merchandisers must be guided by the principle of balance of forces, that is, when solving current work issues, it is necessary to look for a golden ratio.
Are you looking for high-quality production of signs? In this case, you should immediately contact representatives of the Kaplun Global company. Our team consists exclusively of experienced specialists who are well versed in this issue and understand all the related nuances. Professionals are comprehensively developed, well-versed in technological and procedural issues, but also endowed with legal and psychological literacy.
Basic tips for choosing a color for a sign
Since the external information plate is the business card of the establishment, it is necessary that the color of the store sign in any other city of Ukraine is positively perceived and quickly remembered by the target audience, but at the same time resonates with the general space of the urban environment, i.e. stands out favorably from other buildings and visual effects.
When drawing up the color scheme of the product, you should determine which color of the sign is better to use based on such criteria as:
- сontrast;
The more separate parts of the image (for example, the inscription and the background) differ from each other, the better the image is perceived by the recipient. At the same time, the level of visibility of the main heading and reading of the accompanying text increases.
- limited number of shades;
Creative thinking, imagination, atypicality and originality - all these qualities are welcomed in the advertising environment. However, there should be moderation in everything. If there are more than three shades on a billboard or sign, it is difficult for the recipient to focus on at least one of the presented details and process the information that was tried to be conveyed to him.
- competent planning of the composition scheme.
Adherence to the correlation of all graphic units depicted on the stand is a mandatory condition when composing verbal and non-verbal advertising messages. Today, non-illuminated signs are especially popular because they look stylish and do not confuse the client at the first glance.
The best color combinations for advertising signs
Many researchers have tried to find out the best colors for banners and other PR products. For example, in the circle of Goethe's natural palette, the optimal combination is considered:
- yellow and red, yellow and purple;
- orange and blue;
- green and red.
Оutdoor sign In turn, Dr. Canning is sure that the best color combinations for advertising are:
- purple + orange, purple + green;
- yellow + blue;
- Red + green + dark blue.
According to the research of psychologists and commodity market analysts, it is necessary to determine the shades of the showcase and advertising products based on the specifics of the business being promoted. Employees of the Kaplun Global company work with each client personally, quickly select exclusive solutions, based on the requirements stated by the customer.
Contact us for the production of three-dimensional letters, as well as advertising panels and light boxes!
