What are POS materials and what are they used for?

POSM is the materials needed to promote a brand, a product in various retail outlets (stores, supermarkets). The abbreviation POS stands for "Point of Sales". The list of POS materials includes many products made of cardboard, plastic and other materials, if the author's idea requires it.

The installation takes place directly in the store - often next to the goods in order to attract attention to the new product, offer a discount and during the sale. What are POS materials for a businessman and a potential buyer? They represent an element that actually replaces the index, which is especially useful in a large supermarket, where it is difficult to navigate during regular changes.

The types of POS materials that can be produced by printers and other advertising companies should be highlighted separately. Explore the most common options before choosing a promotion method:

• - neckhanger A tag that is placed on the neck of the bottle, where information about the product, promotions, and price is painted. You can hang the product on a bottle with an alcoholic drink, sweet or mineral water, oil;;
• - show boxes A branded box with a certain amount of goods (most often food products);
• - stoppers A vertical or horizontal sign extending from a shelf with goods. Products designed to draw attention to a specific brand or type of product;
• - banner A piece of fabric or PVC placed at the entrance to the store or inside the shopping area. On the surface of the product there is an image of the product, a name, a slogan and / or an offer to purchase it at a favorable price;
• - price tags The most common type of POS materials, on which the price of the product is indicated. It often has a manufacturer's or brand's logo on it. Placing POS materials of this type will increase sales regardless of its purpose;
• - dummies Copies of the offered product, made in similar sizes to show the appearance. The dummy can also be enlarged..

The list also includes lightboxes, inside which images with products and advertising offers are placed. The main advantage of such structures is the possibility of repeated use. It is enough to replace the canvas with printed material. These and many other formats of POS materials are often used by entrepreneurs, regardless of the city and district in which the store is located.

Assignment of POS materials

While inside a store or supermarket, a potential buyer is able to see a certain version of the POS material from a long distance away. As a result, a person will stop and go to a specific department of the trading space. The businessman will receive additional profit from this. Buyers who don't even have the advertised product on their list to buy often respond to the appeal of a banner, garland or dummy. Thus, the list of what POSM is used for includes tasks:

• - informing the client about the offers of the manufacturer or a specific store, helping in making a choice;
• - zoning of the trading hall - allocation of certain types of goods;
• - encouraging a potential visitor to buy a product. In this case, POS materials are placed at the entrance;
• - increasing the recognition of a specific brand, product and manufacturing company;
• - direction of the buyer to one or another product. For this, stickers on the floor in the form of arrows are used..

As a result, the purchase of a product by a specific person is stimulated. Usually, bright contrasting colors are used, which stand out against the background of the structures inside the stores, which are most often made in gray tones.

Where is POSM placed?

Before placing an order for the production of outdoor advertising, you should study the places where POS materials are most often and effectively used. You can see them at the following points:

• - next to the store. In this case, billboards, signs, sidewalk graphics applied on asphalt or tiles are used. You can use a mock-up of the product in life size or several times larger than the original. In this situation, the main thing is to secure the structure and the possibility of quick dismantling when it starts to rain or the outlet closes for the night;
• - trading hall Examples of POS materials can be seen in full here. Promo racks, wobblers, banners are available. Use is limited to the area of a shop or supermarket;
• - shelves with goods. At this point there are unique price tags, light boxes, branded shelves, growth figures, stoppers;
• - cash register. This area of the retail space contains not only additional goods in the form of sweets, small bottles of water or cigarettes. Showboxes with price tags and small banners can also be installed here. The main thing is that the connection with the cashier is not disturbed by the presence of advertising materials right in front of the eyes.

What products are POSM suitable for advertising?

If you need custom POS materials, consider what you can promote with them:

• - new goods regardless of purpose. Food products, books, alcoholic beverages, computer games (for physical sales), household appliances;;
• - products that need to be sold at a discount in connection with the rapid replacement of the assortment or the expiration of the shelf life;;
• - a promotion designed to promote a new brand or increase sales of an already known product (for example, three bottles of water for the price of two or a glass as a gift when buying a special set).

By understanding what the design of POS materials is, you can better navigate the choice of appropriate tools. To place an order, you only need to contact the specialists, describe the essence of the requirements, and indicate which products are being sold. Also, be sure to indicate which products you want to draw attention to. Examples of POS materials that differ in type, size, and method of placement will help simplify the choice.